If you’re Asian and have not heard of Descendants of the Sun, then, well, you CANT BE ASIAN. Descendants of the Sun is the Korean drama that took over Asia by storm in 2016. It received immense popularity both locally as well as internationally, where it has been sold to 32 countries and translated into 32 different languages.
The drama’s success helped boost Korea’s economy, contributing in a rise of tourists, overseas sales of products featured in the drama; and more investment in Korean entertainment companies by Chinese companies seeking partnerships. Descendants of the Sun has been reported to have earned 3 billion won from product placement advertisements (PPL) and 10 billion won from sales of related sound tracks and video-on-demand service. The “Two Tone Lip Bar” lipstick that Song Hye-Kyo wore in a scene on the show has broken sales records for Aritaum in South Korea.
Of the numerous filming locations around different parts of Greece, the shipwreck cove (aka Navagio Beach) in Zakynthos is the most outstanding one, and for a reason too. On top of being the star location of Descendants of the Sun, the shipwreck cove is actually also the most famous and most photographed beach in Greece!
Navagio Shipwreck Beach